Privacy Policy

Effective Date: 5th June 2026
App Name: Business Inc - Tycoon Sim

1. Overview

Your privacy matters. This app does not collect or share any personally identifiable information such as your name, email or exact location. The app only uses data necessary for advertising, ad measurement, in-app purchases and saving your gameplay progress.

2. Information We Collect

A. Data Sent to Google (AdMob) and Mediation Partners

We use Google AdMob to display ads within the game. For users in the EU/EEA, we use Google's User Messaging Platform (UMP) to obtain GDPR consent before showing personalised ads. AdMob may automatically collect the following data to deliver and measure ads:

• Device ID / IDFA (advertising identifier, with your consent via App Tracking Transparency)
• IP address
• Device type, OS version, and locale
• App bundle ID
• Ad interaction data (clicks, impressions, video completions)
• User's age range and gender (if available)

Purpose: To serve personalised or contextual ads, track ad performance and detect fraud.
Provider: Google LLC
Google Privacy Policy: https://policies.google.com/privacy

We also use Unity Ads as an AdMob mediation partner. Unity Ads may collect similar device and ad interaction data to serve ads.
Provider: Unity Technologies
Unity Privacy Policy: https://unity.com/legal/privacy-policy

B. Data Sent to AppsFlyer (Mobile Measurement)

We use AppsFlyer to measure the effectiveness of our advertising campaigns and attribute app installs and key in-app events. AppsFlyer may collect the following data:

• Device ID / IDFA (only with your consent via App Tracking Transparency; otherwise anonymised)
• AppsFlyer ID (a privacy-safe identifier scoped to this app)
• IP address (used transiently for attribution; not stored long-term)
• Device type, OS version, and locale
• App install, launch and session events
• In-app purchase events and revenue data
• Custom app events (e.g. tutorial completion)

To protect user privacy — especially for younger players — we have enabled AppsFlyer's Aggregated Advanced Privacy (AAP) mode. Under AAP, all attribution and measurement data shared with our advertising partners is aggregated and anonymised so that no individual user can be identified, regardless of ATT consent. We additionally rely on Apple's SKAdNetwork (SKAN) framework for privacy-preserving ad attribution.
Purpose: To measure ad campaign performance, attribute installs and optimise advertising in a privacy-safe, aggregated manner.
Provider: AppsFlyer Ltd.
AppsFlyer Privacy Policy: https://www.appsflyer.com/legal/services-privacy-policy/

C. Data Sent to Firebase (Google Analytics)

We use Firebase Analytics to understand how players interact with our game and improve the user experience. Firebase may collect the following data:

• App instance ID (anonymous, resets on reinstall)
• Device type, OS version, and locale
• In-app events (tutorial progress, business interactions, game milestones)
• Session duration and engagement metrics
• Crash and performance diagnostics (via Firebase Crashlytics)

Purpose: To analyse gameplay patterns, identify bugs, improve game features, and understand user engagement. Firebase Analytics performs first-party, in-app tracking only and does not share data for cross-app advertising without your consent.
Provider: Google LLC (Firebase)
Firebase Privacy Policy: https://firebase.google.com/support/privacy

D. Data Sent to Apple (StoreKit 2)

We use Apple StoreKit 2 to process in-app purchases. When you make a purchase, Apple handles all payment processing directly. Apple may access or process:

• Product ID, purchase amount, and timestamp
• Device identifier
• App bundle ID
• Your Apple ID (anonymized to us - we never see it)
• Purchase receipts for validation

Purpose: To process and validate in-app purchases securely.
Provider: Apple Inc.
Apple Privacy Policy: https://www.apple.com/legal/privacy/

E. Data Sent to Our Backend

For server-side features (purchase verification, leaderboards, announcements, AI assistant proxy), we may securely send limited gameplay data such as:

• Player progress or game state (where applicable)
• Purchase receipts for verification
• Anonymous installation identifiers and save-slot identifiers
• Optional account or sync data

Purpose: To verify purchases, sync progress, power leaderboards and prevent fraud. This data is never sold or shared with third parties.

F. Data Sent to AI Services (Mentor Max)

Our app includes an AI-powered assistant called "Mentor Max" to help you learn the game. When you use this feature:

• Your questions are sent to third-party AI services for processing
• No personal information is required or collected to use the AI assistant
• Conversations are processed in real-time and are not stored by us or the AI providers
• AI responses are generated based solely on game-related knowledge

Purpose: To provide helpful guidance about game mechanics and features.
Providers: Groq Inc. (https://groq.com/privacy-policy), Cloudflare Inc. (https://www.cloudflare.com/privacypolicy/)
AI Models: We use one or more open-weight large language models hosted by Groq Inc. (such as those from the Llama, Mixtral or similar open-source model families). The specific model used may change over time as we evaluate quality and performance. In all cases the model runs on Groq's infrastructure and the provider terms above apply.

3. Data Sharing and Disclosure

We do not sell your personal information. However, we may disclose your information to third parties where necessary to investigate suspected fraud, respond to lawful requests, or enforce our rights under applicable agreements. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

4. Data Stored Locally on Your Device

The following information stays only on your device and is never uploaded to our servers:

• Game progress (buildings, businesses, balance)
• Game preferences & settings
• Boost timers and game economy state
• Purchase history (verified through Apple StoreKit)
• Ad-free status (verified through StoreKit entitlements)
• Player stats and history

You can delete this data at any time by uninstalling the app.

5. Data We Do Not Collect

• Passwords (no user accounts exist)
• Real names or personal information
• GPS or location data
• Contacts, photos, or camera access
• Payment methods (Apple handles this entirely)

6. Children's Privacy

Our game is intended for a general audience. Because the gameplay (a business tycoon simulation) may also appeal to younger players, we treat the audience as mixed and apply child-safe defaults across our advertising and measurement stack:

• We do not knowingly collect personal information from children under 13 (or the applicable age in your jurisdiction).
• AppsFlyer's Aggregated Advanced Privacy (AAP) is enabled, so attribution data shared with ad partners is aggregated and anonymised.
• We rely on Apple's SKAdNetwork (SKAN) for privacy-preserving install attribution.
• We do not request the IDFA or any tracking permission without an explicit App Tracking Transparency (ATT) prompt, and the app continues to function fully if a user (or parent) declines.
• We do not enable any advertising feature that profiles users for cross-app personalised ads on devices we know to belong to children.

If you believe your child has provided personal information through the app, please contact us at the address below and we will take prompt action.

7. Your Rights

• Opt out of personalised ads via iOS Settings > Privacy & Security > Tracking
• Withdraw GDPR consent (EU users) by reinstalling the app to reset consent preferences
• Delete all local data by uninstalling the app
• Contact us regarding any data questions via the contact form

8. Updates to This Policy

We may update this Privacy Policy occasionally. The latest version will always be available within the app and on our official website.

Contact Us

For questions or concerns, contact us via our email support@businesstycoon.app or support form.